Mountain Biking Fanatics LISTEN UP!

Mountain Biking is Dead. 

Bike manufacturers will be just fine.

Trail builders could never be better.

Pros will keep riding and racing...

But...

12 months from now, 95% of Mountain Bikers will give up on riding due to injury, pain, or life getting in the way. 

Read on if you want to know how to keep this from happening to you. 

Before you shout that I'm being negative or making strange claims, hear me out. 

Every product or experience goes through a life cycle that looks like this:

1. Accidental Discovery
2. Experimental Use
3. Mass Adoption
4. Maturity
5. Takeover by something better

In short, something gets discovered, shared, used, modified to work really well, then replaced by something better. 

When it is a product. 

Or an experience. 

Mountain Biking, for some, is more than a thing to "buy" or "do". 

It's not just a product or a hobby, it's a transformation. 

It's extremely hard to replace.

It's OK for...